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Seven Steps to Creating a Data Driven Decision Making Culture.

Quick Summary:

# 7 Go for the bottom-line (outcomes)
# 6 Reporting is not Analysis
# 5 Depersonalize decision making
# 4 Proactive insights rather than reactive
# 3 Empower your analysts
# 2 Solve for the Trinity
# 1: Got Process?
# 0 Ownership of web analytics: Business

Avinash Kaushik
Author, Digital Marketing Evangelist - Google, Co-founder - Market Motive

Kaushik.net

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