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ASO (App Store Optimization) like SEO (Search Engine Optimization) for App Stores

Quick insights:
Myth #1: Change your title often to adapt to high-ranking searches.
Truth: Pick a title and stick with it

Myth #2: Keywords aren’t that important.
Truth: Keywords are important.

Myth #3: It’s all about the ratings.
Truth: Ratings are important, but not the end all.

Myth #4: As long as it’s on the store people will find it.
Truth: It needs a lot of downloads to get recognized.

Myth #5: Description is not very important.
Truth: Description is very important.

KISSmetrics
App Store Optimization Monthly

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