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Lean prioritization matrix

 


We are sorting the stream of stakeholder request and product ideas in a KPI-weighted table.

The Matrix

This 2x2 matrix

  • low effort vs. high effort
  • high value vs. low value
is a nice and easy consumable visualization model.


The Weights

Suggested weights are

  • Reach
    • How many customers does the feature impact?
  • Customers
    • New/existing target groups
  • Revenue
    • Will it drive revenue either direct or via extended CLV?
  • Acquisition
    • Will the feature help drive new customers?
  • Efficiency
    • Does the feature help drive efficiency in customers’ lives – be that internal customers (colleagues), or external (paying) customers?
  • Brand
    • Does the feature enhance your brand awareness?

The classification/quadrants

Top left to bottom right
  • Q1
    • Do it now!
  • Q2
    • Break it down and put in prio sequence
  • Q3
    • Gap filler
  • Q4
    • Forget about it... for now.



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