Daily Revenue DAU New Installs Organic Deep Link Returning Users Dx Retention Install cohort size ARPDAU Daily Conversion New Buyer Conversion Repeat Buyer Conversion ARPPU Average Tx Value #Tx/Buyer Nice two-way tree with detailed explanation: App user growth and retention versus revenue per user. Google Play @Medium.com Part 2: Acquiring and Keeping New Users “What does the early engagement activity of my new users tell me about their likelihood to return?” “What can I test in order to increase conversion on my store page?” Google Play @Medium.com “What is the core action that I want my new users to perform to drive strong retention?” “What are some tips for reactivating lapsed users?”
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