iOS & Android Development

New in ASO: Keyword Spy, Keyword Lists, and Search Visibility Level-up your strategy with these new ASO enhancements in our mobile marketing suite: Keyword Spy, Keyword Lists, and Search Visibility. AppAnnie The ASO Factors & Trends for 2018 study is based on survey data from over 60 ASO and app marketing professionals who were asked to evaluate the effect of different on-metadata and off-metadata factors on Search Rankings and Conversion Rate of mobile apps and games. The TOP 5 factors responsible for ASO on Google Play Store and Apple App Store (on both Search and Conversion Rate level) are nearly identical: App Name / Title Localized product page User Ratings Subtitle / Short Description User reviews TheTool Another nice blog about ASO: Important Tips on Writing An App Description The Apple App Store Optimization Guide 5 Tips on How to Increase App Downloads Keywords Optimization ... MobileAction

Mobile Took Over Mind Share: Consumers averaged 3 hours and 40 minutes on mobile in 2019, up 35% since 2017—companies from every vertical are benefitting by making mobile the center of their digital transformation investments. Mobile Games Reach 56% Market Share: Spend on mobile games across all app stores projected to top $100 billion in 2020. Massive Year for Mobile Advertising: Brands continue to embrace the unprecedented reach and value of mobile. Advertisers will pour more than $240 billion into ad spend in 2020—up 26% from 2019. Video Streaming Wars Heat Up: Nearly 25% of Netflix’s iPhone users also used Disney+ in Q4 2019, the highest overlap of users among top video streaming apps in the US, demonstrating consumers pay for multiple services. Download Report  2020

Daily Revenue DAU New Installs Organic Deep Link Returning Users Dx Retention Install cohort size ARPDAU Daily Conversion New Buyer Conversion Repeat Buyer Conversion ARPPU Average Tx Value #Tx/Buyer Nice two-way tree with detailed explanation: App user growth and retention versus revenue per user. Google Play @Medium.com Part 2: Acquiring and Keeping New Users “What does the early engagement activity of my new users tell me about their likelihood to return?” “What can I test in order to increase conversion on my store page?” Google Play @Medium.com “What is the core action that I want my new users to perform to drive strong retention?” “What are some tips for reactivating lapsed users?”