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App Store Optimization (ASO) Factors and Trends 2020... and earlier

New in ASO: Keyword Spy, Keyword Lists, and Search Visibility

Level-up your strategy with these new ASO enhancements in our mobile marketing suite: Keyword Spy, Keyword Lists, and Search Visibility.

AppAnnie


The ASO Factors & Trends for 2018 study is based on survey data from over 60 ASO and app marketing professionals who were asked to evaluate the effect of different on-metadata and off-metadata factors on Search Rankings and Conversion Rate of mobile apps and games.

The TOP 5 factors responsible for ASO on Google Play Store and Apple App Store (on both Search and Conversion Rate level) are nearly identical:

  1. App Name / Title
  2. Localized product page
  3. User Ratings
  4. Subtitle / Short Description
  5. User reviews
TheTool


Another nice blog about ASO:

  • Important Tips on Writing An App Description
  • The Apple App Store Optimization Guide
  • 5 Tips on How to Increase App Downloads
  • Keywords Optimization
  • ...
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