Optimize App Retention with the Hooked Model

Nir Eyal explores how applying the Hooked Model drives customer retention and engagement by fostering good habits

1. Trigger. An event that encourages someone to act, which is either an:
1. External trigger: something in the environment — a ping, a ding, or a ring — that alerts a person to do something.
2. Internal trigger: the desire to escape from an uncomfortable emotional state.
2. Action. A behavior that anticipates a reward — opening an app, scrolling a feed, checking a dashboard, or playing a video. The simpler the behavior is to accomplish, the more likely the user is to do it.
3. Reward. The user gets what they came for.
4. Investment. The user puts something back into the product that makes it better the next time they use it.

https://www.amazon.de/Hooked-How-Build-Habit-Forming-Products/dp/0241184835