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App Annie: The State of Mobile 2020


  • Mobile Took Over Mind Share: Consumers averaged 3 hours and 40 minutes on mobile in 2019, up 35% since 2017—companies from every vertical are benefitting by making mobile the center of their digital transformation investments.
  • Mobile Games Reach 56% Market Share: Spend on mobile games across all app stores projected to top $100 billion in 2020.
  • Massive Year for Mobile Advertising: Brands continue to embrace the unprecedented reach and value of mobile. Advertisers will pour more than $240 billion into ad spend in 2020—up 26% from 2019.
  • Video Streaming Wars Heat Up: Nearly 25% of Netflix’s iPhone users also used Disney+ in Q4 2019, the highest overlap of users among top video streaming apps in the US, demonstrating consumers pay for multiple services.


Download Report 2020
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