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iTunes: Common Resons For App Rejections

Before you develop your app, it’s important to become familiar with the technical, content, and design criteria that we use to review all apps. We’ve highlighted some of the most common issues that cause apps to get rejected to help you better prepare your apps before submitting them for review.

Top 10:

  • 14% More information needed
  • 8% Guideline 2.2: Apps that exhibit bugs will be rejected
  • 6% Did not comply with terms in the Developer Program License Agreement
  • 6% Guideline 10.6: Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected
  • 5% Guideline 3.3: Apps with names, descriptions, or screenshots not relevant to the App content and functionality will be rejected
  • 5% Guideline 22.2: Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected
  • 4% Guideline 3.4: App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion
  • 4% Guideline 3.2: Apps with placeholder text will be rejected
  • 3% Guideline 3.8: Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple
  • 2% Guideline 2.9: Apps that are "beta", "demo", "trial", or "test" versions will be rejected


Apple Developer

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