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How to Improve Your Customers’ Checkout Experience Today

Over the years, marketers have been changing their tactics in response to the consumer. Nowadays, consumers are a lot savvier and are being conditioned by brands like Amazon to have certain expectations, especially in their checkout experience.


  • Key #1: Motivation
  • Different Personality Patterns
    • Competitive
    • Methodical
    • Spontaneous
    • Humanistic
  • Leverage Human Traits
  • Use design elements to help them make a decision
  • Loss Aversion
  • Address their concerns

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