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How to Use Text Messages to Retain Users

But how?
Many SaaS companies are scared to use text messages, with good reason. We’ve all received our share of annoying, random text messages from companies we’ve never heard of. So most of us tend to shy away from texting our users, and there’s no reason to.

A recent survey showed more than 50% of texters don’t mind receiving text messages from businesses at least 1-5 times a week. If your user opted in and your text messages are helpful and timely, your text messages will be welcome.

When we say “opted in”, we mean they were legitimately opted in. Not “tricked in”. Meaning your users physically checked off that they wanted to receive text messages.

And again the key is timely and relevant text messages.

KISSMetrics

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