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The Trimodal Nature of Software Engineering Salaries

The software engineering compensation market becoming trimodal - split into three distinct groups that "spike" and that have little overlaps.  Most engineers are not aware of this third, Big Tech pillar and the compensation ranges it introduces, assuming compensation can not go beyond what is offered at the second pillar:  Read more about salary tier strategies and competable compensations: The Pragmatic Engineer

The Pragmatic Engineer: Netflix’s historic introduction of levels for software engineering

"Netflix is considering the following leveling system" - Engineer 1 - Engineer 2 - Senior - Staff - Principal The details of the system are still being worked out, and a proposal has been circulated within engineering. The proposal, understandably, has resulted in lots of questions, especially around whether existing engineers will be getting Staff or Principal titles. The original proposal made it seem that everyone would stay Senior, and with promotions, they could get to the next levels. Read more about the history and background: The Pragmatic Engineer

Optimize App Retention with the Hooked Model

Nir Eyal explores how applying the Hooked Model drives customer retention and engagement by fostering good habits Trigger. An event that encourages someone to act, which is either an: External trigger: something in the environment — a ping, a ding, or a ring — that alerts a person to do something. Internal trigger: the desire to escape from an uncomfortable emotional state. Action. A behavior that anticipates a reward — opening an app, scrolling a feed, checking a dashboard, or playing a video. The simpler the behavior is to accomplish, the more likely the user is to do it. Reward. The user gets what they came for. Investment. The user puts something back into the product that makes it better the next time they use it. https://www.amazon.de/Hooked-How-Build-Habit-Forming-Products/dp/0241184835

iOS In-App Browser JavaScript injections to spy on user behaviour on 3rd party websites

 iOS Privacy: Instagram and Facebook can track anything you do on any website in their in-app browser The iOS Instagram and Facebook app render all third party links and ads within their app using a custom in-app browser. This causes various risks for the user, with the host app being able to track every single interaction with external websites, from all form inputs like passwords and addresses, to every single tap. KrauseFX

Judo App - Server Driven UI out of the box

Judo App Judo brings server-driven UI to your iOS and Android apps. Build user interfaces visually in a fraction of time and publish them instantly without submitting to the app store. Build Experiences - With No Code The Judo app for macOS, available through the App Store, is built for design professionals with common keyboard shortcuts and familiar concepts like canvas, layers and inspector panel. Workflow is streamlined with the ability to drag and drop media files directly into your experiences and manage your own Judo files in Finder. Manage Creative Execution A Judo experience is interactive and can include text, images, video and buttons. An experience may be part of a screen, a single screen, or more typically multiple linked screens. Judo supports screen transitions, carousels, horizontal scrolling and modals. Clients can add custom fonts and define global colors and these are updates applied universally. Effortlessly Deploy Judo Cloud syncs your experiences with your iOS and ...

Bundeskartellamt prüft Apples Tracking-Regelungen für Dritt-Apps (ATT, App Tracking Transparency Framework)

Das Bundeskartellamt hat gegen das Technologieunternehmen Apple ein Verfahren zur kartellrechtlichen Prüfung seiner Tracking-Regelungen sowie des App Tracking Transparency Framework eingeleitet. Das Bundeskartellamt geht dabei insbesondere dem Anfangsverdacht nach, dass diese Regelungen Apples eigene Angebote bevorzugt behandeln und/oder andere Unternehmen behindern könnten. 14.06.2022 Pressemeldung Bundeskartellamt

Now in Android - a new, open source, real-world sample app

For this first alpha release, the Now in Android app includes: UI built using Jetpack Compose Theme components with Material3 Adaptive layouts for different screen sizes Architecture that follows our official guidance A reactive programming model with unidirectional data flow, implemented using Kotlin Flows Room and Proto DataStore for local data storage, offline first Remote/local data synchronization scheduled using WorkManager with exponential backoff Android Developers  

Simple made Easy: Rich Hickey

 Design system as simple as possible to solve the business problem Simple system are much easier to scale and extend than complex systems

GitLab and Dropbox: Engineering Career Frameworks, plus collection of tools!

GitLab These are the expected behaviours of Engineers at GitLab. Most engineers at GitLab are Intermediate or Senior, so the priority is to address these levels first. Moving between levels, you should see that as engineers advance in their careers, their duties should encompass a higher degree of complexity, the scope of their influence should expand, and their contributions should become more impactful. These behaviors should not be considered as a checklist for promotion. Excellent Engineers may struggle with one or two aspects of their job and their strengths in certain areas should make up for deficits in others. However, it is important to show a significant number of strengths to be considered for promotion. Each of these behaviors should be achievable inside of normal working hours. If you feel that you need to work additional hours to be successful in your role you should talk to your manager. Junior engineers are still included on this framework even though we are not activel...

Writing High-Performance Swift Code

Enabling Optimizations Whole Module Optimizations (WMO) Reducing Dynamic Dispatch Dynamic Dispatch Advice: Use 'final' when you know the declaration does not need to be overridden Advice: Use 'private' and 'fileprivate' when declaration does not need to be accessed outside of file Advice: If WMO is enabled, use 'internal' when a declaration does not need to be accessed outside of module Using Container Types Efficiently Advice: Use value types in Array Advice: Use ContiguousArray with reference types when NSArray bridging is unnecessary Advice: Use inplace mutation instead of object-reassignment Wrapping operations Advice: Use wrapping integer arithmetic when you can prove that overflow cannot occur Generics Advice: Put generic declarations in the same module where they are used The cost of large Swift values Advice: Use copy-on-write semantics for large values Unsafe code Advice: Use unmanaged references to avoid reference counting overhead Protocols Ad...

20 things learned in 20 years of software development

Some good points: 4. Best code is no code - less code to maintain 6. Sometimes you just have to get started 9. Nobody asks enough about “Why” 11. One of the biggest differences between junior and senior devs is the latter have a well founded, dedicated opionen about tools, with the skill to come to an agreement with others what to use in which context 17. Keep processes as lean as possible 20 Things I’ve Learned in my 20 Years as a Software Engineer  (Simple Thread) 20 Dinge, die ich in 20 Jahren als Entwickler gelernt habe  (Golem) PS. I would add: Having a vision helps to at least roughly steer all activities in the right direction. It needs to be accepted that the vision might change and steering will be adopted!

Software Engineering Salaries at Google: A Guide

Google Engineer Levels Software Engineer II (L3 | 0-1 year of experience) Software Engineer III (L4 | 2+ years of experience) Senior Software Engineer (L5 | Manager I equivalent) Staff Software Engineer (L6 | Manager II equivalent) Senior Staff Software Engineer (L7 | Senior Manager) Principal Engineer (L8 | Director) Distinguished Engineer (L9 | Senior Director) Google Fellow (L10 | Vice President) Senior Google Fellow (L11 | Senior Vice President) Google Software Engineer Salary Base compensation Bonuses Stock Google Software Engineer Stock Options Benefits of Working at Google Insurance & Wellness Transportation Home, Financial, other Google vs Other Technology Companies vs Microsoft and Amazon avg https://careerkarma.com/blog/software-engineering-salary-google/

Different takes on A/B testing with native apps in Google Play and App Store

 A short summary of options: Synthetic Control Method Find a good prediction model on current data - and compare the real data after the change with the predicted data Phased Release/Staged Rollouts Phased release of new version and compare versus old version via tracking analytics You can then compare the same content with different app versions on same OS Implement feature for one OS only - and compare Release for one OS only and compare versus other OS via tracking analytics Feature Toggles Feature toggle via remote config and switch feature on/off defining one or more explicit success criteria via Firebase A/B Testing Feature toggle and config options Feature toggle PLUS config via firebase remote config to not only switch on/off but do more experiments with different settings (color, number of items, sizes) via Firebase A/B Testing Server-driven UI and dynamic endpoints Using server driven UI, you can provide different endpoints and serve different endpoint URLs to the clients...

Staff Engineer: Leadership beyond the management track

  Nice blog post about staff (or engineering manager) archetypes: Staff Engineer: Leadership beyond the management track The Tech Lead guides the approach and execution of a particular team. They partner closely with a single manager, but sometimes they partner with two or three managers within a focused area. Some companies also have a Tech Lead Manager role, which is similar to the Tech Lead archetype but exists on the engineering manager ladder and includes people management responsibilities. The Architect is responsible for the direction, quality, and approach within a critical area. They combine in-depth knowledge of technical constraints, user needs, and organization level leadership. The Solver digs deep into arbitrarily complex problems and finds an appropriate path forward. Some focus on a given area for long periods. Others bounce from hotspot to hotspot as guided by organizational leadership. The Right Hand extends an executive's attention, borrowing their scope and ...

Point Free: Composable Architecture

Architecture is a tough problem and there’s no shortage of articles, videos and open source projects attempting to solve the problem once and for all. In this collection we systematically develop an architecture from first principles, with an eye on building something that is composable, modular, testable, and more. Composable Architecture - Point Free

Firebase Remote Config now supports automatic personalization!

Firebase Remote Config is a great tool to enable dynamic config, feature toggles or even A/B testing with your native apps. Only thing you need to keep in mind that default update rate is 12h, but there is an official workaround for that for emergency use cases, trying avoid to exceed the quota ( Propagate Remote Config updates in real time ). Now Google took it a step further, allowing automatic personalization via Firebase Remote Config! Last but not least, we’re putting the finishing touches on a new feature of Remote Config, called personalization. Personalization will give you the ability to automatically optimize individual user experiences to maximize the objectives you care about - such as revenue or engagement - through the power of machine learning. After a simple setup, personalization will continuously find and apply the right app configuration for each user to produce the best outcome, taking the load off of you. If you want an early look at this feature and to try it out ...

Lean prioritization matrix

  We are sorting the stream of stakeholder request and product ideas in a KPI-weighted table. The Matrix This 2x2 matrix low effort vs. high effort high value vs. low value is a nice and easy consumable visualization model. The Weights Suggested weights are Reach How many customers does the feature impact? Customers New/existing target groups Revenue Will it drive revenue either direct or via extended CLV? Acquisition Will the feature help drive new customers? Efficiency Does the feature help drive efficiency in customers’ lives – be that internal customers (colleagues), or external (paying) customers? Brand Does the feature enhance your brand awareness? The classification/quadrants Top left to bottom right Q1 Do it now! Q2 Break it down and put in prio sequence Q3 Gap filler Q4 Forget about it... for now. Andy Wicks - Mind the product

Xcodes.app - The easiest way to install and switch between Xcode versions

  The easiest way to install and switch between multiple versions of Xcode. If you're looking for a command-line version of Xcodes.app, try xcodes . GitHub.com RobotsAndPencils

iOS and iPadOS Usage

Please find here the official Apple stats of the iOS and iPadOS update rate - of the device sold the last four years (sic!). Apple Developer