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Firebase Remote Config now supports automatic personalization!

Firebase Remote Config is a great tool to enable dynamic config, feature toggles or even A/B testing with your native apps.

Only thing you need to keep in mind that default update rate is 12h, but there is an official workaround for that for emergency use cases, trying avoid to exceed the quota (Propagate Remote Config updates in real time).

Now Google took it a step further, allowing automatic personalization via Firebase Remote Config!

Last but not least, we’re putting the finishing touches on a new feature of Remote Config, called personalization. Personalization will give you the ability to automatically optimize individual user experiences to maximize the objectives you care about - such as revenue or engagement - through the power of machine learning. After a simple setup, personalization will continuously find and apply the right app configuration for each user to produce the best outcome, taking the load off of you. If you want an early look at this feature and to try it out for yourself, join our Alpha program.

Firebase Google Blog

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