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Everything You Need to Know About the Psychology of the Call to Action

Every web marketer knows about the call to action. But how many web marketers really understand the call to action?

The answer, I’m afraid, is not very many.

The call to action has a fascinating psychology behind it that includes width, color, border size, copy, and cool CSS effects. Yet, at the same time, this psychology goes far beyond those elements. When we understand the psychology of the call to action, we take huge strides forward in our effectiveness as marketers.

To know the psychology of the call to action is to be a wizard of conversion optimization because psychology drives the entire science and art of conversion optimization. If you know just a little bit about the psychology that motivates our behavior, you will massively increase your power.

Here are the psychological principles that power the CTA.

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