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Following iPhone 6 And 6 Plus Launches, App Marketing Costs Hit An All-Time High

The successful launches of the iPhone 6 and iPhone 6 Plus, along with the release of Apple’s new mobile operating system iOS 8 have impacted the marketing costs associated with gathering downloads for mobile applications, and retaining regular users. According to a new report out this morning from app marketing technology provider Fiksu, the costs associated with retaining a “loyal user” – that is, someone who opens an app three times or more – is now at an all-time high, as of September.

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