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Study: The Four-Year Anniversary of the Apple App Store

This month’s publication discussed the incredible progress of the Apple App Store from launch four years ago through June 2012. Although volumes and especially revenues have increased, the competition has grown much more fierce as well. In terms of volume the height of downloads per app was in June 2010. However, new markets in other countries have grown significantly over the past two years and are now among some of the largest markets, e.g. China, which is already the second largest country in terms of free downloads. Moreover, the revenue more than tripled in the past two years mainly due to the success of free applications that feature in-app purchases. Games and applications in the Newsstand category are highly successful in monetizing via in-app purchases.

Distimo (see publication of June)

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