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Measuring a Mobile World: Introducing Mobile App Analytics

Analytics für mobilen App-Traffic ermöglicht durchgängige Messungen entlang des Weges von Kunden innerhalb einer mobilen App. Dazu werden Messwerte in allen Phasen des Kundenkontakts gesammelt – zum Beispiel Akquisitionsmesswerte wie neue/aktive Nutzer, Interaktionsmesswerte wie Besucherfluss, Kundentreue oder App-Abstürze sowie Ergebnismesswerte wie Ziel-Conversions und In-App-Käufe. So hilft Analytics Mobilentwicklern und Marketingexperten, erfolgreichere Apps zu erstellen und bessere Nutzererfahrungen zu schaffen. Die Funktion wird nun Schritt für Schritt eingeführt und gegen Ende des Sommers für alle Nutzer verfügbar sein.

Google Analytics Mobile App Analysis

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