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Nielsen: Social Media Report

US-Amerikaner aller sozialen Schichten und Altersgruppen verbringen inzwischen einen bedeutenden Teil ihrer Online-Zeit in sozialen Netzwerken und mit der Lektüre von Blogs. Dabei wuchs die mobile Nutzung sozialer Netzwerke innerhalb eines Jahres um 62 Prozent. In der Altersgruppe der über 55-Jährigen verdoppelte sich die Anzahl derer, die soziale Netzwerke über ihr Mobiltelefon besuchten (+109 Prozent).

97 Prozent aller Social-Media-Nutzer greifen über den Computer auf Facebook & Co. zu, 37 Prozent nutzen dazu mittlerweile (auch) ihr Mobiltelefon. Hinter GPS ist der mobile Zugriff auf soziale Netzwerke das meistgeschätzte Feature von Smartphone-Besitzern, Social-Networking-Apps stehen hinter Spielen und Wetter-Apps auf Platz 3 der am meisten heruntergeladenen Anwendungen für Smartphones.

Heise
Nielsen

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