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Millennial: Android Mobile Ad Impressions Up 48 Percent, iOS Remains Flat


In August, Millennial actually combined connected devices and smartphones when breaking out the OS impression share. That’s significant because iOS and Android share can include tablets into factoring presence on the network. And last month, Android was in the top spot with a 54% share, while iOS was in second with a 28% share. Rim followed with 13% share. TechCrunch

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