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Apple iTunes Auto-Renewables: Increase price of existing auto-renewable subscriptions while keeping existing subscribers at their current price

If you increase pricing, you can either maintain the current price for existing subscribers or apply the price change for all users. As you go through the workflow outlined in Making Price Changes to Auto-Renewable Subscriptions, you can choose whether to apply the price increase to all subscribers.

As of iOS 10.0, if you decide to increase prices for existing subscribers, Apple will notify the subscribers of the price increase, along with the date they will be charged the new price. They’ll need to agree to the new price before they're charged. If they don't agree, their subscription won't automatically renew.

Note that price preservation is only available when you increase pricing; not when you decrease pricing. Price decreases will be immediately applied to all subscribers paying a price higher than the one you set.

Apple Developer Documentation

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