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The New 'Must Haves' for Mobile Apps to Succeed Today


In the words of SC Moatti, former Facebook product leader, founder of Products That Count and author of the new book, Mobilized: An Insider's Guide to the Business and Future of Connected Technology, “Mobile has an entirely different resonance and cadence for users, which makes the development of mobile apps fundamentally different too.”
  • RETHINK YOUR FUNNEL
  • DEMONSTRATE YOUR VALUE, IMMEDIATELY
  • DON’T SHOW TOO MUCH, DON’T ASK TOO MUCH
  • KNOW WHEN TO ASK PERMISSION
  • BUILD IT BEAUTIFUL
  • MINIMIZE UNPREDICTABILITY
  • IT COMES DOWN TO CULTURE

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