In the words of SC Moatti, former Facebook product leader, founder of Products That Count and author of the new book, Mobilized: An Insider's Guide to the Business and Future of Connected Technology, “Mobile has an entirely different resonance and cadence for users, which makes the development of mobile apps fundamentally different too.”
- RETHINK YOUR FUNNEL
- DEMONSTRATE YOUR VALUE, IMMEDIATELY
- DON’T SHOW TOO MUCH, DON’T ASK TOO MUCH
- KNOW WHEN TO ASK PERMISSION
- BUILD IT BEAUTIFUL
- MINIMIZE UNPREDICTABILITY
- IT COMES DOWN TO CULTURE
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