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Spotify ditches the controversial ‘hamburger’ menu in iOS app redesign

The company tested the tab bar on iOS to see how it impacted user engagement. It found that users with the tab bar ended up clicking 9% more in general and 30% more on actual menu items. The tests also revealed that reducing the number of options in the tab bar to five increased the reach of Spotify’s programmed content, the company says.

New users also engaged more with the navigation menu in their first sessions than they did when the hamburger menu was present.

TechCrunch
Why the Hamburger Menu Is so Controversial

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