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Showing posts from September, 2022

The Trimodal Nature of Software Engineering Salaries

The software engineering compensation market becoming trimodal - split into three distinct groups that "spike" and that have little overlaps.  Most engineers are not aware of this third, Big Tech pillar and the compensation ranges it introduces, assuming compensation can not go beyond what is offered at the second pillar:  Read more about salary tier strategies and competable compensations: The Pragmatic Engineer

The Pragmatic Engineer: Netflix’s historic introduction of levels for software engineering

"Netflix is considering the following leveling system" - Engineer 1 - Engineer 2 - Senior - Staff - Principal The details of the system are still being worked out, and a proposal has been circulated within engineering. The proposal, understandably, has resulted in lots of questions, especially around whether existing engineers will be getting Staff or Principal titles. The original proposal made it seem that everyone would stay Senior, and with promotions, they could get to the next levels. Read more about the history and background: The Pragmatic Engineer

Optimize App Retention with the Hooked Model

Nir Eyal explores how applying the Hooked Model drives customer retention and engagement by fostering good habits Trigger. An event that encourages someone to act, which is either an: External trigger: something in the environment — a ping, a ding, or a ring — that alerts a person to do something. Internal trigger: the desire to escape from an uncomfortable emotional state. Action. A behavior that anticipates a reward — opening an app, scrolling a feed, checking a dashboard, or playing a video. The simpler the behavior is to accomplish, the more likely the user is to do it. Reward. The user gets what they came for. Investment. The user puts something back into the product that makes it better the next time they use it. https://www.amazon.de/Hooked-How-Build-Habit-Forming-Products/dp/0241184835