iOS & Android Development

New in ASO: Keyword Spy, Keyword Lists, and Search Visibility Level-up your strategy with these new ASO enhancements in our mobile marketing suite: Keyword Spy, Keyword Lists, and Search Visibility. AppAnnie The ASO Factors & Trends for 2018 study is based on survey data from over 60 ASO and app marketing professionals who were asked to evaluate the effect of different on-metadata and off-metadata factors on Search Rankings and Conversion Rate of mobile apps and games. The TOP 5 factors responsible for ASO on Google Play Store and Apple App Store (on both Search and Conversion Rate level) are nearly identical: App Name / Title Localized product page User Ratings Subtitle / Short Description User reviews TheTool Another nice blog about ASO: Important Tips on Writing An App Description The Apple App Store Optimization Guide 5 Tips on How to Increase App Downloads Keywords Optimization ... MobileAction

Virtual Communication In online meetings our cognition is massively limited in comparison to a meeting in person. Communication in this context is challenging.  A big part of the context and non-verbal communication is just not possible in the virtual environment; especially when we rely on audio only. Turning the camera on not only gives the team members more context, it also enforces more focus on the meeting by avoiding side-works. Be aware that the position of the camera on top of your screen will lead to the strange effect hat people are not looking in each others eyes. At least while talking, think about looking directly in the camera to gain a better focus and understanding of your listeners. Agenda, Timeline and Roles Like in any good meeting make sure to send an agenda and time planning upfront and invite only people that need to contribute to the meeting. You should consider splitting group size depending on main purpose of the meeting: Big Group: Infor...

Employee Development by using Skill Cards The goal is to build a hand of cards that make up that person’s most relevant personal growth areas. To do this, both the people leader and team member start with a deck of the same skill cards each. In private, each goes through this deck and sorts these cards into three stacks: not relevant, good enough, and to improve. By discussing why each card was placed where, with particular focus on those that do not match, a real, structured, and to-the-point conversation occurs. By focusing on reasoning—what led you to place this card here?—both can develop a shared understanding of the other's views. The main event, however, comes in focusing on those cards in “to improve”. To create focus and drive actual impact, these cards are discussed and prioritized. With a clear priority and a shared understanding of the individual aspects of each, tangible actions are crafted that can be taken to grow one’s career. LinkedIn Rob Sawyer mobi...

Database-Drive UI - Database-driven Logic Rather than managing dozens of independent features and having each pull information and build its own cache on the app, we leveraged the SQLite database as a universal system to support all the features. Compared with the previous iOS version, this new Messenger is twice as fast to start and is one-fourth the size. We reduced core Messenger code by 84 percent, from more than 1.7M lines to 360,000. We accomplished this by using the native OS wherever possible, reusing the UI with dynamic templates powered by SQLite, using SQLite as a universal system, and building a server broker to operate as a universal gateway between Messenger and its server features. Native Code When building a new feature, it’s often tempting to build abstractions on top of the OS to plug a functionality gap, add engineering flexibility, or create cross-platform user experiences. But the existing OS often does much of what’s needed. Actions like rendering, tran...