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Tophersteller setzen deutlich weniger Tablets ab - Phablets erobern den Smartphone-Markt

Im vierten Quartal 2014 lief es für vier der fünf größten Tablethersteller schlecht: Die Absätze gingen teilweise deutlich zurück.
Apples Absatzzahlen sinken um 17,8 Prozent von 26 auf 21,4 Millionen, bei Samsung schrumpfen die Tabletauslieferungen um 18,4 Prozent von 13,5 auf 11 Millionen Geräte. Asus wurde statt 4 Millionen Tablets nur noch 3 Millionen los.


In Zeiten, in denen Smartphones immer größer werden, greifen mehr und mehr Nutzer zu Phablets. Diese Geräteklasse soll schon bald ein deutlich höheres Wachstum verzeichnen, als die normalen Smartphones mit einer Größe von bis zu 5,5 Zoll.


Nobody Knows What an iPad Is Good for Anymore

When Apple unveiled its tablet, the value proposition was relatively straightforward. At that time, you had your iPhone 3GS with its tiny screen, and your MacBook with its two-hour battery life. Those products left a nice big swath of casual use cases in-between for a third device to take care of. And that’s exactly how Steve Jobs justified his new product.

But then the Phablets appeared...



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