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iPhone 6 And 6 Plus Are Shifting Reading Away From iPad, Study Finds



Pocket’s data suggests that users are eager to pick up larger-screened devices when it’s time to read or watch, but it’s also possible these numbers are skewed by the kind of early excitement that comes with any new device – people always lavish the most attention on their newest toys, after all. But this is one of the first solid data-driven indicators that new big-screened iPhones could be cannibalizing iPad sales, so it’s worth watching to see how these numbers evolve over time.

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