The End of the Apps as we now them

The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes what we need to design and build.

The idea of having a screen full of icons, representing independent apps, that need to be opened to experience them, is making less and less sense. The idea that these apps sit in the background, pushing content into a central experience, is making more and more sense. That central experience may be something that looks like a notification centre today, or something similar to Google Now, or something entirely new.

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