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Subscriptions are expanding

Apple allows developers to sell subscriptions in the App Store, but until now those subscriptions have been limited to music, video, services and news apps. So if you’re a magazine publisher or you have a streaming music or video service, you can get recurring revenue, but if you’re a game developer, you can't.

Starting today, developers from all app categories — including games — can use subscription pricing.

Moreover, Apple is changing the way it splits revenue with developers. Historically, 70% of subscription income has gone to the developer and 30% goes to Apple. Now, if a user subscribes to a service for one year or more, the split becomes 85/15. In other words, developers will be rewarded for keeping users happy enough to stay subscribed.

Developers will also be able to set territory-specific pricing. That means that you can charge less for your app or service in say, India, than you would in the United States.

And when it comes to changing the price on a subscription, developers now have the option of grandfathering existing subscribers into a lower price. Users will also be given better options for managing their subscriptions.



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