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“Auto-renewable Subscription” kündigen


Bieten Sie Ihre Kiosk-App in Apples Zeitungskiosk an, so haben Sie dafür ein Abonnement als In-App-Kauf angelegt. Wahrscheinlich haben Sie das Abo als “auto-renewable subscription” eingerichtet, so dass es sich für Ihre Leser automatisch verlängert, wenn sie es nicht 24-Stunden vor Ende der Abo-Periode kündigen. Viele iPad-Nutzer empfinden das als “Abo-Falle” oder Bevormundung. Noch schlimmer ist es, wenn die Nutzer nicht wissen, wie Sie die automatische Verlängerung verhindern können. Daher sollten Sie Ihre Kunden transparent informieren, wie sie das Abonnement kündigen können — und sich selbst mit dem Vorgang auseinander setzen, falls Ihre Abonnenten Sie danach fragen.

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