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Creating easy-to-read short links to the App Store for your apps and company

You can also create easy-to-read links to your app using App Store Short Links, which use the AppStore.com base URL plus a specific form of your app or company name. These short links are ideal for use in offline communications materials like print ads, TV spots, app trailers, radio ads and billboards where you need a memorable URL.

Note: Previously, short links were available using the itunes.com URL. AppStore.com replaces itunes.com. iTunes.com links will continue to work but should be updated as soon as feasible.
There are three types of App Store Short Links, in two forms, one for iOS apps, another for Mac Apps:

Company Name

iOS: http://appstore.com/ for example, http://appstore.com/apple
Mac: http://appstore.com/mac/ for example, http://appstore.com/mac/apple
App Name

iOS: http://appstore.com/ for example, http://appstore.com/keynote
Mac: http://appstore.com/mac/ for example, http://appstore.com/mac/keynote
App by Company

iOS: http://appstore.com// for example, http://appstore.com/apple/keynote
Mac: http://appstore.com/mac// for example, http://appstore.com/mac/apple/keynote

Developer Apple

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